For this assignment I analyzed the following Scottish anti-rape TV campaign:
When I first handed in this paper, it was much more analytical, and I was reporting rather than writing. When I rewrote the paper, I developed a voice and used humor *flesh this out, but you get the jist hommie*
This assignment's requirements are described as: "In this 4-5 page essay you will perform a careful rhetorical analysis on a single essay, speech, or advertisement. Choose a short essay, speech, or advertisement and analyze its rhetorical appeals (proofs). The aim of the paper is to make an argument about how rhetoric is working in the text in question. What sort of ethos does the speaker, writer, or advertisement convey? Does it use logical arguments? Does rhetoric operate visually in this instance? Are there appeals to pathos or emotions at work?" on Casey Wiley's ENG 137Hcourse site.
I especially like how I captured my audiences' attention by mimicking the same technique used in the advertisement I was analyzing. By using this method, I touched the audience in the same way it had affected those who saw it in Switzerland when it first aired.
I also appreciate the strong language I used to deal with such a heavy topic as rape. Prime example of this tone being used are:
"completely destroying the idea that a girl can be blamed for getting raped"
" ...masculinity in it's prime. Then suddenly a girl is basically accusing each and every man in the room of rape... awkward"
"You were not too drunk, you did not flirt too much, and your skirt was not too short. No one asks to be raped, not ever".
Though, I did take a very informal voice for an analysis and contractions don't give off a very professional or analytic tone.
Analyzing the situation where the add was first seen, as well as its target audience adds another level to the tv promo. It goes beyond the what, and explores the how and why. Why was this add created? How will it reach its target audience?
While many relied on facts and statistics to back up the ethos in their analyses, I simply stated that the girl's authority over her own mind was the greatest credibility of all. This is best exemplified by the sentence, "Science can't tell you how to feel, data can't read minds, and when that girl looks into the camera and says "AS IF" there is no doubt who has the credibility in the situation".
Although there was an allotted length of the essay, i wish I had explored more of the topics I listed as "important to note, but there's not enough room here, sorry!". Perhaps I can rewrite the essay with out the constrictions of length.
Finally, I am glad that I ended the essay on a light, hopeful note, since it is such a dark topic to write about. All in all, I believe this essay shows how I can be very passionate about a subject and my writing reflects those strong feelings. I enjoy seeing myself in my writing, and many people say when they read my writing that they can envision just how I would say that a loud.
The essay can be found below:
This assignment's requirements are described as: "In this 4-5 page essay you will perform a careful rhetorical analysis on a single essay, speech, or advertisement. Choose a short essay, speech, or advertisement and analyze its rhetorical appeals (proofs). The aim of the paper is to make an argument about how rhetoric is working in the text in question. What sort of ethos does the speaker, writer, or advertisement convey? Does it use logical arguments? Does rhetoric operate visually in this instance? Are there appeals to pathos or emotions at work?" on Casey Wiley's ENG 137Hcourse site.
I especially like how I captured my audiences' attention by mimicking the same technique used in the advertisement I was analyzing. By using this method, I touched the audience in the same way it had affected those who saw it in Switzerland when it first aired.
I also appreciate the strong language I used to deal with such a heavy topic as rape. Prime example of this tone being used are:
"completely destroying the idea that a girl can be blamed for getting raped"
" ...masculinity in it's prime. Then suddenly a girl is basically accusing each and every man in the room of rape... awkward"
"You were not too drunk, you did not flirt too much, and your skirt was not too short. No one asks to be raped, not ever".
Though, I did take a very informal voice for an analysis and contractions don't give off a very professional or analytic tone.
Analyzing the situation where the add was first seen, as well as its target audience adds another level to the tv promo. It goes beyond the what, and explores the how and why. Why was this add created? How will it reach its target audience?
While many relied on facts and statistics to back up the ethos in their analyses, I simply stated that the girl's authority over her own mind was the greatest credibility of all. This is best exemplified by the sentence, "Science can't tell you how to feel, data can't read minds, and when that girl looks into the camera and says "AS IF" there is no doubt who has the credibility in the situation".
Although there was an allotted length of the essay, i wish I had explored more of the topics I listed as "important to note, but there's not enough room here, sorry!". Perhaps I can rewrite the essay with out the constrictions of length.
Finally, I am glad that I ended the essay on a light, hopeful note, since it is such a dark topic to write about. All in all, I believe this essay shows how I can be very passionate about a subject and my writing reflects those strong feelings. I enjoy seeing myself in my writing, and many people say when they read my writing that they can envision just how I would say that a loud.
The essay can be found below:
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